Project title: InPositiv - Indirect Positive Contributions of Renewable Energies to Nature Conservation


  • Indirect and direct positive contributions of renewable energies to nature and landscape conservation
  • Communication strategy to convey positive impact relationships
  • Promote acceptance of nature-friendly expansion of renewable energies


MSH Medical School Hamburg (MSH)
Am Kaiserkai 1, D-20457 Hamburg
Prof. Dr. Gundula Hübner, Social Psychology
Tel.: 0049 3455 524-372


Valentin Leschinger


FKZ 3520 85 0600
Term: 01.09.2020–01.09.2022


Climate protection and nature conservation cannot be separated: The predicted climate developments will foreseeably lead to changes in landscapes and a considerable extinction of species. Renewable energies contribute to climate protection and thus to the conservation of ecosystems by saving fossil fuels. However, these positive interactions between climate and nature conservation concerns seem to be hardly perceived at the local level. The aim of the interdisciplinary project is to demonstrate indirect and direct positive contributions of renewable energies to nature and landscape conservation.

  1. Demonstrate and communicate indirect and direct positive impact relationships between renewable energies and nature conservation concerns in an exemplary manner for groups of people for whom nature conservation concerns are particularly relevant (e.g. nature conservation activists), as well as for generally interested parties. To this end, positive examples will be identified and presented in the form of a  website.
  2. Develop a communication strategy to convey positive impact relationships.
  3. In this way, promote the acceptance of an environmentally compatible expansion of renewable energies.

Work packages

Work packages

  1. research and scientific analysis on indirect and direct positive-impact relationships between renewable energies and nature conservation concerns are recorded and evaluated.
  2. communication design and evaluation: Based on the research results, examples that are best suited for communicative mediation are worked out and a system is developed according to which the examples are grouped. A website will be designed and evaluated.
  3. strategy recommendations and handouts: Recommendations for a communication strategy will be developed jointly.




Project partner

Project partner

Project coordination
MSH Medical School Hamburg (MSH)
Am Kaiserkai 1, D-20457 Hamburg
Prof. Dr. Gundula Hübner, Social Psychology
Tel: 0049 345 5524-372

Valentin Leschinger

Project partner
adlerschmidt gmbH kommunikationsdesign (adlerschmidt)
Bülowstr. 66, D-10783 Berlin
Prof. Florian Adler

Bosch & Partner GmbH
Kantstr. 63a, D-10627 Berlin
Dr. Wolfgang Peters

Friends of the Earth Germany - German Federation for the Environment and Nature Conservation (BUND)
Kaiserin-Augusta-Allee 5, D-10553 Berlin
Magnus Wessel, Nature conservation policy and coordination

Caroline Lamps

Institute for Ecological Economy Research (IÖW)
Potsdamer Str. 105, D-10785 Berlin
Prof. Dr. Jesko Hirschfeld
Tel: 0049 30 884594-19

löwenholz kommunikation
Hufelandstr. 33, D-10407 Berlin
Rüdiger Buchholz

NABU – German Nature And Biodiversity Conservation Union
Charitéstr. 3, D-10117 Berlin
Jürgen Reincke, Energy and climate policy
Tel: 0049 631 66281

Helmholtz-Centre for Environmental Research – UFZ
Permoserstr. 15, D-04318 Leipzig
Prof. Dr. Daniela Thrän, Bioenergy
Tel: 0049 341 2434-435

Michael Steubing

David Manske

Technical University of Munich (TUM)
Emil-Ramann-Str. 6, D-85354 Freising
Prof. Dr. Sören Schöbel-Rutschmann, Landscape architecture of regional open spaces
Tel: 0049 8161 71-4157

Technical University of Dresden (TUD)
Helmholtzstr. 10, D-01069 Dresden
Prof. Dr. Catrin Schmidt, Landscape architecture
Tel: 0049 351 463-33383

Florian Etterer, Landscape architecture
Tel: 0049 351 463-31914

Federal Agency for Nature Conservation

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